Lucy Hardcastle

Lucy Hardcastle is a director and award-winning pioneer of all things digital, working with 3D visuals, moving image and interactive technologies to tell complex and emotionally resonant stories. Her work places an emphasis on human perception and the realm of the senses, intending to reconnect viewers with the material world through symbolism, sensuality and metaphor.

Whether collaborating with cultural institutions such as V&A and London Design Festival, or leading brands such as Chanel, Bentley, Nike or Uniqlo, Lucy aims to create immersive moments that combine the principles of craftsmanship with the possibilities of technology.